[ Martin Škeřík ]
Everything You Need to Know About SEO: Tips, Trends, and Strategies
SEO (Search Engine Optimization) is an essential part of any successful digital strategy. It helps your website gain better visibility in search results, bringing not only more visitors but also higher-quality potential customers. In today’s competitive online environment, search engine optimization is the key to growth and long-term sustainability. On our blog, you’ll find everything about current trends, best practices, and strategies to help elevate your website to the next level.
What am I doing differently
Thanks to these differences, I am able to offer comprehensive consulting services that not only enhance your online visibility but also ensure steady growth and long-term results.
Voice Search and SEO
Voice search, thanks to the rapid development of technologies such as smartphones and smart speakers, is becoming an increasingly important part of online searching ...
Core Web Vitals and SEO
Core Web Vitals are metrics that Google uses to assess user experience on websites. And since their introduction...
How to manage multilingual websites
In a globalized digital world, it is becoming increasingly common for companies to operate websites in more than one language. Multilingual websites can help reach a wider audience...
The most common SEO mistakes to avoid
SEO (search engine optimization) is essential for ensuring the visibility of your website in search results. Although SEO seems straightforward, many websites struggle with errors...
How to Manage Online Reputation
In the digital age, managing online reputation is a key aspect of successful business. Negative reviews, bad news, or inappropriate comments can quickly damage ...
How to effectively utilize data from A/B testing
A/B testing is a powerful tool in every marketer's arsenal that allows for the comparison of two campaign variants to determine which one delivers better results
How to measure the ROI of your SEO strategy
Measuring return on investment (ROI) in SEO can be complicated because SEO (search engine optimization) is a long-term process, and its results are not always immediate.
Building and managing an online community
In today's digital age, building and managing an online community is a key element of successful marketing. Online communities can provide brands with a strong foundation...
How to Optimize Older Content
Older content on your website can be a great source of traffic if it is properly optimized. It often happens that content that was very popular in the past ...
How to avoid penalties from Google
Penalties from Google can have serious consequences for your online presence and business. They can lead to a significant drop in your website's ranking in search engines...
How to Create a Local SEO Strategy
Local SEO is essential for businesses that want to attract customers in a specific geographic area. If you have a brick-and-mortar store, a restaurant, or another local business...
How to leverage competitive data
Analysis is a key element for improving your SEO strategy. Understanding how your competitors are performing in the online environment can provide you with valuable insights
How to use email marketing
Email marketing and SEO are two key components of digital marketing that can work together to achieve great results. Although email marketing and SEO...
How to Perform an SEO Audit
An SEO audit is a fundamental building block of any successful SEO strategy. Without it, it’s difficult to determine where your website stands, what works, and what needs improvement...
How AI is changing Search Engine Optimization
Artificial intelligence is becoming an indispensable part of SEO, whether it involves advanced search engine algorithms, process automation, or content personalization
What AI model to choose for specific tasks
Each model offers specific advantages and applications that can significantly streamline workflows and contribute to achieving better results.
The Role of Social Media in Optimization
Social media is an indispensable tool for optimizing your online presence and enhancing the performance of your website. By integrating social media into your overall strategy...
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Martin Škeřík
SEO consultant with extensive experience across industries